Our Top 10 Insights From Leading In Local 2013
This week OneIMS had the opportunity to attend the Leading in Local conference sponsored by BIA Kelsey. The conference took place in Boston, MA at the Westin Copley Place. The conference included many...
View Article5 Ways Small Businesses Can Optimize Online Marketing Efforts
In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now...
View ArticleImpact of Organic Rank on Ad Click Incrementality
A 2011 study performed by Google showed that 89% of organic search ad clicks are incremental, which means that when search ads are off, organic clicks might increase, but that doesn’t replace the lost...
View ArticleHow Do I Reduce the Bounce Rate in my Search Engine Marketing?
It does not matter how many hits you get to your website if you do not generate conversions. If visitors are coming to your landing page and leaving, your organic and paid search engine marketing...
View ArticleWhat is Inbound Marketing?
Image Courtesy In the realm of marketing and advertising, there are generally three different categories: inbound marketing, outbound marketing, and integrated marketing solutions, which blend inbound...
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Tips for Google Penguin 2.0
Courtesy easymemes It’s been about two weeks since Google rolled out its Penguin 2.0 algorithm, sending professional SEOs and do-it-yourself marketers into a mild state of panic the way only Google...
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The Importance of Google Authorship for your Business
There has been a recent change in the way Google displays search results. In a sea of websites, you might see a smiling photograph next to a highly relevant page. Chances are, you’ll be much more...
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How to Track Your Online Company Image and Maintain a Strong Brand
Photo source: http://www.thecampuscompanion.com/2012/10/12/library-etiquette-101/whispering/ What happens on the Internet, stays on the Internet. When you decide to launch a brand, you inevitably open...
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Our Top 10 Insights From Leading In Local 2013
This week OneIMS had the opportunity to attend the Leading in Local conference sponsored by BIA Kelsey. The conference took place in Boston, MA at the Westin Copley Place. The conference included...
View ArticleClik here to view.
The 5-Minute PPC Audit That Can Save You Thousands
If you’ve been managing your own PPC campaign and aren’t quite sure if you’re getting any ROI from your marketing budget, it’s time to do an audit. While Google’s AdWords platform is easy to use and...
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Google’s Digital Marketing Year in Review: 2013
Want a look at how digital marketing changed in 2013? Take it from the world’s number one search engine. The digital pioneers at Google are on the front lines of the world’s web searches, and have...
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5 Ways Marketers Can Use Inbound Call Data to Improve Paid Search Conversion...
Tracking web conversions from your Google, Bing, and other paid search ads is critical, of course. Every marketer knows that. But if that’s all the measuring you do, you aren’t doing your campaigns...
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Starting Online Marketing for Your Small Business? Try PPC First
If you’re a small business looking to get started with online marketing, you’ve probably done your research—and this research could leave you a little confused. You’re getting all kinds of mixed...
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4 Excuses Businesses Make When Marketing Is Not A Priority
I realize through this post, I might very well stir the pot a little, unintentionally offend some folks, and possibly generate some resistance. The truth is, there are way too many blog posts out...
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Take a Note From March Madness for Your Marketing Strategy
For some, March isn’t just the month that we can finally hang up our heavy winter coats and tuck away our clunky winter boots. No, for some people, something far more important takes precedent during...
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7 Ways to Improve Local SEO Strategy for Eye Doctors, Medical Clinics and...
For eye doctors, medical clinics and dentists, a local SEO strategy is the key to gaining new clients and opportunities. On the internet, a unified, active presence on multiple channels will result in...
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The Top 5 Web Design Trends of 2012
In the recent past, there have been remarkable changes in the design technology of websites. Web development and design gives individuals and companies the tools for developing their online presence...
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How to Track Your Online Company Image and Maintain a Strong Brand
What happens on the Internet, stays on the Internet. When you decide to launch a brand, you inevitably open the door for it to be talked about and discussed online. This can be a blessing and a...
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5 Ways Small Businesses Can Optimize Online Marketing Efforts
In today’s Internet age, being a small business owner, operator or employee is often synonymous with being an online marketing expert. It’s simply not enough to have a decent website anymore; you now...
View ArticleClik here to view.
Impact of Organic Rank on Ad Click Incrementality
A 2011 study performed by Google showed that 89% of organic search ad clicks are incremental, which means that when search ads are off, organic clicks might increase, but that doesn’t replace the lost...
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